The weather is turning cool and the leaves are starting to fall, a sure sign spooky season is upon us! Year after year homeowners across the country embrace fall and prep for Halloween by pulling out their favorite decorations. Whether it’s the classic pumpkins on the porch or an all-out, full-house display, there are easy ways to get your home ready for trick-or-treaters.
Here at Lombardo, home is where memories are made every season of the year. For a third year, we wanted to see which states decorate the most for Halloween and the most popular decorations in each state. We analyzed Google trends related to Halloween decorations, to identify each state’s favorite spooky decoration. We also surveyed more than 1,200 Americans to find out when they put their decorations up and how much they plan to spend on their displays in 2023.
Out of all 50 states, Utah will decorate the most for Halloween in 2023! Utah’s favorite decoration is a spooky spider or spider web. A spider decoration is also a favorite in Minnesota.
West Virginia came in at number two in our ranking and likes to decorate with ghosts the most. New Hampshire sits at number three and decorates most with crows. Rhode Island, Delaware, Wyoming, Nebraska, Vermont, Maine and Colorado help round out the top ten states that go all out with their Halloween decor.
Some states are less excited for spooky season than others. New York will be decorating the least this year. Florida and Hawaii also won’t be decorating as much, possibly due to their warmer climate as opposed to the rest of the country.
When it comes to the most popular decorations across the country there is a clear winner. Pumpkins. One of the great things about them is that there are so many ways to use them in your home decorations, including carving and painting, lining front steps or using them in other displays.
Other decorations in the top ten include tombstones, spiders or spider webs, crows, bats and ghosts!
While we know which states will decorate the most for Halloween in 2023, what about major cities in the U.S.? We analyzed Google Trends to find out which cities will go all out for All Hallows’ Eve.
Denver took the top spot this year and the city’s favorite decoration is a Frankenstein. The creature born out of Victor Frankenstein’s fictional experiment is also the decoration of choice in Las Vegas, the second city on our list. Baltimore, Nashville and Seattle round out the top five and will be decorating with crows, corn stalks and pumpkins respectively.
Like New York State, New York City is last on this list. Los Angeles and Chicago also aren’t as excited to decorate for the season this year falling in the bottom three. As for the most popular decorations in the big cities? Witches! The most popular decoration of choice in Charlotte, Fort Worth, San Jose, and Houston.
It’s clear people are excited for Halloween this year with 79% of Americans decorating for the spooky season. More than half (55%) will be carving pumpkins this year to get in the spirit!
When Americans put up their decorations really depends on the homeowner. 1 in 3 puts up their Halloween decorations the first week of October (37%), while nearly 1 in 5 waits until the second week. 15% just can’t wait for October and get their decorations up before the first of the month, while another 19% wait until the week of the holiday.
Americans will spend an average of $87 to decorate for Halloween this year and about 3 hours setting up their displays. Spooky reigns supreme when it comes to the type of decoration Americans like. 48% like something spooky, while 47% like something fun. Only 5% go for gory.
Whether you plan to go all out or keep it simple with some pumpkins and cornstalks, be sure to get in the spirit of the season and make your home a place to enjoy Halloween!
In August 2023 we analyzed 7,330 Google search terms related to Halloween decorations and buying themed decor to complete this study. For state and city-level data, we looked at search volume per capita over the past 12 months.
In August 2023, we surveyed 1,209 Americans to get their feedback on decorating for Halloween and the typical holiday decorations. Respondents were 48% female, 50% male and 2% nonbinary with an age range of 19 to 76 and an average age of 41 years old.
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